Strategic marketing for educational institutions / Philip Kotler, Karen F.A. Fox.

By: Kotler, PhilipContributor(s): Fox, Karen F.A, 1944-Material type: TextTextPublisher: Eaglewood Cliffs, New Jersy : Prentice Hall ; 1995Edition: 2nd edDescription: xii, 484p. : ill. ; 24 cmISBN: 0136689892Subject(s): Education -- Marketing | Educational fund raising | Educational planning | Public relations -- Schools
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Item type Current location Call number Status Date due Barcode Item holds
Open Collection Open Collection PUTRAJAYA LIBRARY
Open Collection
LB2847.K67 1995 (Browse shelf) Available 000000040009
Total holds: 0

Includes bibliographical references and index.

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