A framework for marketing management / Philip Kotler.

By: Kotler, PhilipMaterial type: TextTextPublisher: Upper Saddle River, NJ : Prentice Hall, c2001Description: xv, 352p. : ill. (some col.) ; 24 cm. + 1 computer laser optical disc (4 3/4 in.)ISBN: 0130185256Subject(s): Marketing -- Management
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Item type Current location Call number Status Date due Barcode Item holds
Open Collection Open Collection KSHAS LIBRARY
Open Collection
HF5415.13.K67 2001 (Browse shelf) Available 000000094046
Open Collection Open Collection KSHAS LIBRARY
Open Collection
HF5415.13.K67 2001 (Browse shelf) Available 000000101749
Open Collection Open Collection KSHAS LIBRARY
Open Collection
HF5415.13.K67 2001 (Browse shelf) Available 000000103632
Open Collection Open Collection PUTRAJAYA LIBRARY
Open Collection
HF5415.13.K67 2001 (Browse shelf) Available 000000098672
Open Collection Open Collection PUTRAJAYA LIBRARY
Open Collection
HF5415.13.K67 2001 (Browse shelf) Available 000000100468
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"A framework for marketing management' is a condensed version of 'Marketing Management'"-Preface.

Includes bibliographical references and index.

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