Marketing management : analysis, planning, and control / Philip Kotler.

By: Kotler, PhilipMaterial type: TextTextPublisher: London : Prentice-Hall International, c1980Edition: 4th edDescription: xi, 722p. : ill. ; 24 cmISBN: 013557983XSubject(s): Marketing -- Management
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Item type Current location Call number Status Date due Barcode Item holds
Open Collection Open Collection PUTRAJAYA LIBRARY
Open Collection
HF5415.13.K67 1980 (Browse shelf) Available 000000016540
Total holds: 0

Includes bibliographical references and indexes.

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